Our Story

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We care because we’ve been there.

 “I didn’t even know what I didn’t know when I took over responsibility for my dad. What I came to learn about the state of senior care shocked me. The stress and worry affected my health, my work, and my family. Finally, I decided to do something about it.” – Rhonda Harper

Rhonda Harper, Founder & CEO and her Dad – October 2013 (right).

Read our story below.

Rhonda Harper, Founder & CEO, Penrose, and her Dad.

Penrose History

2013-08-01
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Rhonda Harper becomes responsible for her father’s care in Assisted Living. Moves him to Dallas.

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2013-08-28
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The assisted living community “lost” her father, misplacing him in Memory Care for three days. Then, they overdosed him on

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2013-09-20
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Rhonda moved father to another Assisted Living community. Many of the same neglect issues continued.

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2013-10-01
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Rhonda Harper realized that when she visited often, her father’s care improved and he received the services they were paying

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2013-10-31
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Rhonda began creating a new service, naming it “senior care auditing.” The idea was to check-in on seniors, assess them

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2013-12-31
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By the end of the year, the founder had created the Penrose Care-Check audit and the Penrose Certification Program. Now,

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2014-03-04
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Penrose launches as the first senior care auditing company with its service “Penrose Care-Check” which assesses 150 items across 7

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2014-03-04
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The first auditor finishes the industry standard-setting, copyrighted, Penrose Certification Program and becomes a PenroseCertified Senior Care Auditor.

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2014-04-03
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The ALFA 2014 Conference & Expo features 75 educational sessions exploring topics and trends shaping the senior living business today.

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2014-05-14
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Penrose exhibits at the AARP annual convention in Boston.

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2014-05-15
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Penrose joined the Dallas Area Rapid Transit (DART), Dallas Area Agency on Aging (DAAA), Dallas Park & Recreation Service, and

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2015-03-12
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2015-03-23
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American Society on Aging’s “Aging in America Conference” is the place to connect with colleagues and leaders from around the

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2015-04-29
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The Senior Living Executive Conference is where 2,500 executives from across the nation unite to advance excellence in senior living through

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2015-05-15
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The event featured three days of service, keynote speakers and community engagement centered around five tracks designed to help members

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2015-06-03
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Penrose Named “Senior Care Expert” by SeniorCare.com, AssistedLivingFacilties.com, HomeHealthCareAgencies.com, SkilledNursingFacilities.org, and AdultDayCare.org

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2015-09-15
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2015-11-17
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Penrose Senior Care Auditors announces the first and only tech-enabled solution to ensure seniors are okay and receiving the care

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2016-02-21
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Penrose in semi-finals in Austin, Beijing, and Atlanta.

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2016-03-01
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Most known for her 20-year role on Law & Order, Carolyn was a Penrose Client who became our spokesperson!

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2016-03-23
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AARP’s Innovation@50+ LivePitch event is a two-day pitch competition for emerging startups in the caregiving technology and financial technology sectors.

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2016-05-17
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During the American Geriatrics Society Annual Scientific Meeting, Penrose was named a Top 15 Start-Up for seniors.

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2016-06-16
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2016-06-22
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The event brings together entrepreneurs, leaders in the field of aging, and the venture community to create a unique forum

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2016-10-27
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The Caruth Institute for Entrepreneurship at Southern Methodist University’s Cox School of Business recognized Penrose as one of the 100

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2017-01-04
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Trying to select a senior living community but can’t visit it personally? Not sure if you believe online reviews? We’ll

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2017-01-08
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The International CES (Consumer Electronics Show®) is the world’s gathering place for all who thrive on the business of consumer

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2017-02-08
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Rhonda Harper, Penrose Founder & CEO, named North American Finalist in the CartierWomensIntiative.com. In partnership with McKinsey, INSEAD, and The

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2017-03-11
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2017-04-13
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Cartier Women’s Initiative awarded Rhonda Harper, Founder & CEO, Penrose, $30,000 for driving social change.

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